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平面设计中的广告创意在商业活动中的作用越来越重要,独特的广告创意能够给消费者留下深刻的印象,影响着消费者对某产品品牌的看法。本文从视觉效果层面分析广告创意在平面设计中的应用。
Advertising design in graphic design is playing a more and more important role in business activities. Unique advertising ideas can impress consumers and influence consumers’ perception of a product brand. This article analyzes the application of advertising ideas in graphic design from the perspective of visual effects.