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上世纪末曾折戟沉沙中国三四线市场的邮购公司麦考林,正再次面对这片滑铁卢。它别无选择,在未来的五年里,麦考林定位的＂月收入1000-1500元＂的女性消费人群,将绝大部分属于这个快速成长的新兴市场。
麦考林：渠道即广告
【摘 要】
：
上世纪末曾折戟沉沙中国三四线市场的邮购公司麦考林,正再次面对这片滑铁卢。它别无选择,在未来的五年里,麦考林定位的＂月收入1000-1500元＂的女性消费人群,将绝大部分属于这个
【出 处】
：
21世纪商业评论
【发表日期】
：
2010年5期
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