现今,我国在大力提倡乡村旅游,乡村旅游已经成为乡村经济发展的重要助力。从2007年武夷山吴屯乡推出稻花鱼开始,稻花鱼在当地人民中的销售和口碑都相当不错,但在助力武夷大旅游这一主线时,对自身旅游开发现状一直不佳。但在现互联网环境下,运用智慧旅游的方式来发展互联网+乡村旅游的模式对武夷山稻花鱼特色游突出重围,形成武夷大旅游下一个独特的旅游品牌是一个不错的尝试。 Nowadays, our country vigorously advocates rural tourism, and rural tourism has become an important boost for rural economic development. Since 2007, Wuyishan Wu Tuen launched rice flower began, rice flower fish in the local people in the sales and reputation are quite good, but in supporting the main line Wuyi Tourism, the status quo of their own tourism has been poor. However, in the current Internet environment, the use of smart tourism to develop the Internet + rural tourism model Wuyi Mountain Rice Lake fish highlight the characteristics of the special tour to form a unique tourism brand Wuyi Tourism is a good attempt.