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2013年已经过去,在这一年里,我们看到了中国广告市场的持续稳定增长;也曾听闻PC端媒体在移动互联网的热潮面前也成为传统行业;有人为纸媒未来忧心忡忡,也有人相信其必将涅;在全国新一轮“地铁热”中,报业集团跨界户外媒体;而在无线连接无处不在的今天,交通户外媒体纷纷选择“触网”;各城市管理机构也对户外媒体重新定位,在不断健全制度、完善法规的同时,积极探寻各方共赢之道。
The year 2013 has passed. During the year, we saw sustained and steady growth in the advertising market in China. We also heard that PC-side media has become a traditional industry in the face of the craze of the mobile Internet. Some people are worried about the future of paper-based media and some believe it Will be Nirvana; in the new round of the country “Metro hot ”, the Press Group cross-border outdoor media; and wireless connectivity everywhere today, the traffic outside the media have chosen “touch the net”; the city management agencies It also repositions the outdoor media. While continuously improving the system and improving the laws and regulations, it actively explores the win-win solution for all parties.