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基于客户挑战和需求基础上的数字化并购,要考虑的不仅仅是在数字化服务领域客户的增加,或者在现有客户领域增加数字化服务内容,而要更深层次地考虑如何提升公司的整体数字化能力。与原有的能力的服务整合而不是并行,才是并购真正能够给客户带来福祉的基础。并购对于广告业界来说,已经完全说不上是新鲜事。不管是成熟如美国市场,在不同阶段通过并购实现广告业界发展的跨越,还是国内如省广、蓝色光标等行业大鳄频频出
Digital M & A, based on customer challenges and needs, takes into account not just the increase in customers in the digital services segment, or the addition of digital service content to existing customers, but a deeper consideration of how to improve the company’s overall digital capabilities. Integration with services of the original capabilities rather than parallelism is the foundation for M & A to truly bring benefits to customers. M & A is nothing new for the advertising industry. Whether it is mature market such as the United States, at different stages of acquisition through the advertising industry to achieve leaps and bounds, or domestic provinces such as Canton, blue cursor predators frequently