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重庆三峡黄金旅游带是旅游资源富集和市场潜力极大的区域。由于管理体制不顺,规划不系统,产品同质化严重,投入引导机制不健全,市场主体不明晰等多种原因,影响了旅游业的发展。本文从实际出发,分析了整体开发的可行性,并提出了创新体制、机制,实行集团化经营,打造旅游品牌,实施可持续发展等对策措施。
Chongqing Three Gorges gold tourism zone is rich in tourism resources and market potential great area. As the management system is not smooth, the planning is not systematic, serious homogeneity of products, investment guidance mechanism is not perfect, the main market is not clear and other reasons, affecting the development of tourism. Based on the actual situation, this article analyzes the feasibility of the overall development and proposes some countermeasures such as innovating the system and mechanism, implementing the group management, building the tourism brand and implementing the sustainable development.