论文部分内容阅读
运用论证和举例的方法 ,结合篮球运动自身特点,将篮球队软实力划分为球队文化的吸引力和感染力、球队意识形态和球队价值观的吸引力、球队政策的道义和正当性三大方面,并从概念界定、作用和建设方法三个层面进行论证,为篮球队文化软实力建设提供理论参考。
Using the method of demonstration and examples, combining basketball’s own characteristics, the paper divides the soft power of the basketball team into the attraction and contagion of the team’s culture, the team’s ideology and attractiveness of the team’s values, the morality and legitimacy of the team’s policy Three aspects, and from the concept of definition, function and construction methods of three levels of demonstration for the basketball team’s cultural soft power to provide a theoretical reference.