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如何从专业化散货码头的角度结合港口竞争状况来进行定价成了一门学问由于价格是竞争最直接、有效的手段,也决定了企业的生存与盈利,因此,各家港口经营企业越来越重视定价策略的研究。本文从煤炭和铁矿石散货码头角度,分析港口企业的定价目标、定价方法的选择,然后结合市场竞争的情形,进行港口企业的定价策略分析。一、定价目标1.维持企业生存由于项目投资较大,财务费用高,码头经营后要创造足够的现金流维持企业的正常运
How to combine the competitive advantage of ports with the perspective of specialized bulk terminals has become a learning point. Since prices are the most direct and effective means of competition, and also determine the survival and profitability of enterprises, various port operators are increasingly coming The more emphasis on pricing strategy research. This article analyzes the pricing target and pricing method of port enterprises from the perspective of coal and iron ore bulk terminals, and then analyzes the pricing strategies of port enterprises in the light of market competition. First, the pricing goals 1. Maintain the survival of the enterprise As the project investment is large, high financial costs, the terminal operators to create adequate cash flow to maintain the normal operation of enterprises