当前,信息化程度不高、互联网技术应用相对较少,是传统的邮政企业在转型中存在的比较突出的问题。由于缺乏相关技术支撑,邮政无法对客户现实及潜在的用邮需求进行精确统计和分析,很容易出现营销效率不高和客户流失的现象。笔者认为,互联网时代,邮政营销工作的转型升级首先要解决好三个问题。一是销售(服务)什么。邮政企业在设计产品或服务时,不能基于企业自身的意愿来开发,而是要洞察目标消费者群体和特定消 At present, the degree of informatization is not high, and the application of Internet technologies is relatively small, which is a prominent issue in the transformation of the traditional postal enterprises. Due to the lack of related technical support, Post can not accurately measure and analyze customer’s reality and potential postal demand, and it is prone to the phenomenon of low marketing efficiency and loss of customers. The author believes that the Internet era, postal marketing transformation and upgrading must first solve three problems. First, sales (service) what. When designing a product or service, a postal enterprise can not develop based on the enterprise’s own wishes. Instead, it must understand the target consumer group and the specific consumer