将文化理解为人们的生存和发展的方式,产品作为沟通人与环境的工具无疑已经具有了一定的文化性,而人们也因为它的“桥梁”作用而对其倾注了许多的情感。文化的流变带来了人们审美取向和情感价值的变化与丰富,这种变化对产品设计尤其是其中所蕴涵的情感因素产生了巨大的影响。作为设计师来说,不仅要表现自身的文化也要满足使用者浸润多年所具有的情感取向。 Culture is understood as the way people live and develop. Products as a tool to communicate people and the environment undoubtedly have a certain cultural nature, and people have also devoted a lot of emotions to it because of its “bridge” role. The change of culture has brought about the change and enrichment of people’s aesthetic orientation and emotional value, which has a tremendous influence on product design, especially the emotional factors contained in it. As a designer, not only to show their own culture but also to meet the user infiltration for many years with the emotional orientation.