营销如何打仗,关键是要清楚你的武器是否有足够的“火力”。近年来,营销领域的新名词层出不穷,比如会议营销、娱乐营销、事件营销、文化营销等等,让人眼花缭乱,无所适从。“营销究竟有哪些模式?到底什么样的模式才适合我?”很多企业人发出了这样的感叹。其实,这些营销的新名词、新方式只不过是营销的招术而已,并非模式。好比武术中的“降龙十八掌”,只有多个招术结合在一起,才能称为一个套 How to fight marketing, the key is to know if your weapons have enough “firepower.” In recent years, new terms in the field of marketing endless, such as conference marketing, entertainment marketing, event marketing, cultural marketing, etc., dazzling, confused. “What exactly marketing model? In the end what kind of model is suitable for me?” Many business people made such a sigh. In fact, these new marketing terms, new way is only marketing trick only, not a model. Such as martial arts in the “Dragon 18 palm”, only a few moves combined, can be called a set