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广告行业瞬息万变,充满了变数。广告主与媒体之间的合作往往仅限于企业的一个发展阶段、一个广告投放周期、甚至特定的宣传时间点,之后企业再根据实际需要调整媒体策略,另作他选。能够合作十年以上、共同成长的可谓凤毛麟角。而CCTV新闻联播《天气预报》与波司登,正是其中一个典型案例。国家统计局中国行业企业信息发布中心发布的2000年重点消费品调查报告显示,2000年,国内羽绒制品行业进一步快速发展,呈现出明显的品牌效应。
Advertising industry is rapidly changing, full of variables. The cooperation between advertisers and the media is often limited to a stage of development of an enterprise, an advertising cycle, or even a specific time point for publicity. Afterwards, the media company adjusts the media strategy according to actual needs and makes other choices. To cooperate for more than 10 years, common development can be described as rare. CCTV news network “weather forecast” and Bosideng, is one of the typical case. National Bureau of Statistics China Industry Enterprise Information Release Center released the 2000 key consumer goods survey showed that in 2000, the domestic down products industry to further rapid development, showing a clear brand.