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现代高等教育随着时代的发展而处在不断的发展变革中,当今高等院校之间的竞争也越来越大,很大一部分高校开始注重自己学校品牌的塑造和建设。所以对于高等院校,特别是高等职业院校必须全面的反省和调整自己的教育思想、教育理念以及高等职业教育的组织行为,全面提升和更好的塑造院校形象。近几年来,很多高校也渐渐认识到学校品牌形象塑造的重要性,采用各种手段策略,提高学校的竞争力。高等职业院校则更应该注重自身的快速发展,逐步提高美誉度和知名度,在当今竞争激烈的高校中脱颖而出;因此,在现代社会,学校也必须有自己独特的形象识别系统,将CI战略导人高校形象塑造过程中,具有极大的现实意义。
With the development of the times, modern higher education is in constant development and change. Nowadays, the competition among higher education institutions is also getting bigger and bigger. A large part of colleges and universities begin to pay attention to shaping and building their own school brands. Therefore, colleges and universities, especially higher vocational colleges, must comprehensively reflect on and adjust their own educational thoughts, educational concepts and the organizational behaviors of higher vocational education so as to enhance and better shape the image of colleges and universities. In recent years, many colleges and universities have gradually realized the importance of shaping the brand image of schools and adopted various tactics and tactics to improve the competitiveness of schools. Higher vocational colleges should pay more attention to their own rapid development, and gradually improve their reputation and popularity, in today’s highly competitive colleges and universities stand out; Therefore, in modern society, schools must also have their own unique image recognition system, the CI strategy guide People in the process of shaping the image of colleges and universities, with great practical significance.