今天,创业和下岗再就业已成为中国社会的重要话题。由于各种原因,越来越多的人士加入到创业的大军,而营销技巧和资金的缺乏显然成为创业大军成长路上的主要障碍之一。作为由来自北京大学的博士和MBA组成的创业和管理团队,我们在中国推广西班牙康乐氏橄榄油加盟连锁体系时同 Today, entrepreneurship and laid-off re-employment have become an important topic in Chinese society. For a variety of reasons, more and more people join the ranks of start-ups, and the lack of marketing skills and funding has clearly become one of the major hurdles to the growth of startups. As a start-up and management team composed of Ph.D. and MBA from Peking University, when we promoted Spain’s Kangle’s Olive Oil Franchise System