随着电视、报纸传播媒体在报道内容、形式等方面的不断创新完善,以及传播信息快、范围广的网络媒体的异军突起,广播传播媒体迎来了巨大的挑战。如何针对广播自身的优势与局限,扬长避短,以吸引更多的受众,是广播采编人员应该深人探讨和研究的一个重要课题。广播现场报道,作为向受众传递信息的最佳表达、传播方式,是最能体现广播特色和优势 With the constant innovation and improvement of the content and form of the television and newspaper media, as well as the rapid emergence of a wide range of online media that disseminate information quickly and extensively, the broadcast media ushers in a huge challenge. How to address the advantages and limitations of broadcasting itself and how to avoid weaknesses and attract more audiences is an important issue that radio compilers should explore and study in depth. Broadcast live coverage, as the best way to convey information to the audience expression, mode of transmission is the best embodiment of radio features and advantages