最近接触了一些准备在中国市场大展宏图的工程机械厂家,其中不乏世界知名品牌。在谈到分销渠道建设时,不少厂家都是摇头叹气,数落代理商的种种不是,似乎销售业绩的平淡就是代理商做得太差。其实,中国市场直到今天为止仍然算不上成熟市场,代理商营销队伍中整机销售业务人员比例远远超出售后服务人员就充分证明了这一点。没有成熟的市场,哪来成熟的代理商?厂家要想拥有好渠 Recently exposed to a number of preparation for the Chinese market grand exhibition of construction machinery manufacturers, many of whom are world-renowned brands. When it comes to the construction of distribution channels, many manufacturers are shaking his head, the number of agents is not, it seems that the dull sales performance is doing bad agents. In fact, the Chinese market until today is still not mature market, sales agents in the sales force of the entire unit far beyond the service staff to fully prove this point. There is no mature market, where to mature agents? Manufacturers want to have good drainage