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随着我国经济的发展,近10年来,会展业作为我国一个新兴的朝阳产业,以年均20%—30%的速度迅猛发展。中国已经步人世界会展业大国的行列,全国会展活动空前活跃,形成了五大会展经济产业带,涌现出了一批新兴的会展城市,呈现出可观的发展潜力,也出现了会展市场竞争日趋激烈的态势。面对激烈的竞争,湖南省会展业发展的优、劣态势到底在哪里,如何充分融合优势、弱化劣势进行战略选择,成就湖南省“中部会展之都”的战略目标是值得业界关注的一个话题。
With the development of our country’s economy, in the past 10 years, the convention and exhibition industry, as a rising sunrise industry in China, has grown rapidly at an average annual rate of 20% to 30%. China has already stepped into the ranks of the world’s largest convention and exhibition industry. The country’s convention and exhibition activities are unprecedentedly active. It has formed five industrial economic belts for exhibitions, and a number of emerging convention and exhibition cities have emerged, showing considerable development potential. There has also been an increasingly fierce competition in the exhibition market. The situation. In the face of fierce competition, the advantages and disadvantages of the development of the exhibition industry in Hunan are exactly where they are. How to fully integrate advantages and weaken the disadvantages to make strategic choices, and the achievement of the strategic goal of “the capital of exhibitions in central China” is worthy of attention of the industry. A topic.