论文部分内容阅读
企业竞争力的来源 关于企业竞争力的来源,不同学派持有不同观点。综合各学派的观点,企业竞争力取决于企业内外两个环境。从外部来看,要具备竞争的市场环境,包括竞争制度、竞争政策、市场评价与监控体系、完善的产业基础设施及产业链等。从内部来看,来源于两个方面:一是在市场上所表现出来的直接来源:产品成本、质量、差异化和品牌形象;二是决定直接来源的间接来源:人才优势、管理优势、技术优势和创新优势。目前由于我国企业技术水平和管理水平落后,使得大多数企业经营环节浪费严重,导致与国际企业相比产品成本过高,品质低下,品牌形象不佳;更重要的是
Sources of corporate competitiveness Different sources hold different views about the source of corporate competitiveness. According to the views of all schools, the competitiveness of enterprises depends on the two environments inside and outside the enterprise. From the external point of view, we must have a competitive market environment, including competition system, competition policy, market evaluation and monitoring system, perfect industrial infrastructure and industrial chain. From the internal point of view, comes from two aspects: First, the direct source in the market: product cost, quality, differentiation and brand image; second is to determine the direct source of indirect sources: talent, management advantages, technology Advantages and innovation advantages. At present, due to the backward technology and management level of Chinese enterprises, most enterprises have had serious waste in their business operation, resulting in high cost, low quality and poor brand image compared with international enterprises. More importantly,