在中国,大部分的研究和数据只聚焦在最前沿的15到20个城市。随着这些城市竞争的加剧,焦点必然转向更为低端的市场。目前仅有33.5%的销售收入来自于前沿的24个城市。而低端市场强劲的消费能力已经成为市场拓展的巨大动力。跨国公司和本地客户都渴望了解低端市场的零售环境,同时也理解那里的消费者。但到目前为止,还很缺乏有用的消费者洞察。 In China, most research and data focus only on the forefront of 15 to 20 cities. With the intensification of competition in these cities, the focus will certainly shift to the more low-end market. Currently, only 33.5% of sales revenue comes from the 24 cities in the forefront. The strong spending power of low-end market has become a huge driving force for market expansion. Multinationals and local customers are eager to learn about the retail environment in low-end markets while also understanding the consumers there. But so far, there is a lack of useful consumer insights.