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目前高校艺术设计教学中,企业形象设计课程存在课程设置、课堂形式、教学方法以及教材等诸多方面问题。企业形象设计课程群的教学改革具有整合优势,避免了课程中割裂、封闭、教条的现象。课程群按照“相关性”原则组建成,整合艺术设计、工商管理以及广告传播等学科和专业内容,跨专业的知识整合有利于培养学生更具竞争实力的综合素质能力。课程群资源配置以师资因素最为关键,课程群以“学习型”师资团队推动教学发展。师资团队的创新带动教材编写、实验(实习)方式、教学方法、考核办法等一系列的教学创新。
At present, art design teaching in colleges and universities, corporate image design curriculum there are many aspects of curriculum, classroom forms, teaching methods and textbooks. The teaching reform of corporate image design course group has the advantages of integration, avoiding the phenomenon of separation, closure and dogma in the course. Course groups are organized according to the principle of “Relevance” and integrate disciplines and professional contents such as art design, business administration and advertisement dissemination. Integration of knowledge across disciplines is conducive to cultivating students’ overall quality and competency. Course resource allocation to the most crucial factors of teachers, curriculum groups to “learning ” faculty team to promote teaching and development. The innovation of teacher team drives a series of teaching innovations such as teaching material compilation, experiment (internship) method, teaching methods and assessment methods.