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在社会主义市场经济条件下,企业面对日益激烈的市场竞争,既要努力进行市场扩张,促使销售收入的增长,又要控制销售成本,提高利润。企业成本控制对于利润空间的扩大有着重要的作用。在企业的成本中,销售成本占到很大的比重。因此,企业在保证市场战略得以执行的前提下,控制销售成本有着至关重要的作用。本文将对企业销售成本的控制进行探讨。
Under the conditions of a socialist market economy, in the face of increasingly fierce market competition, enterprises must strive to expand their markets, boost sales revenue, control sales costs and increase profits. Enterprise cost control for the expansion of profit margins play an important role. In the cost of the enterprise, the cost of sales accounts for a large proportion. Therefore, enterprises in ensuring the implementation of market strategies under the premise of controlling the cost of sales has a crucial role. This article will discuss the control of enterprise sales costs.