综合频道在电视频道中占有重要地位。首先,能满足多数受众的需求,有较高覆盖率和广泛影响;其次,综合频道与专业频道同时发展,在频道专业化不普及的情况下发挥舆论强大的作用,刊登广告所得收入可支持专业频道的发展;再次,多数民众对综合类节目有浓厚兴趣,对新生事物或有悖传统的 Integrated channel occupies an important position in the television channel. First of all, to meet the needs of most audiences, have a higher coverage and broad impact; Second, the simultaneous development of integrated channels and professional channels, channel specialization is not popular in the case to play a powerful role in public opinion, published advertising revenue to support the professional Channel development; again, most people have a strong interest in integrated programs, new things or contrary to the traditional