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文化软实力是国家软实力的核心因素,也是社会主义中国文化建设的一个战略重点。当前,中国文化软实力发展对外面临着西方强国文化霸权主义和文化帝国主义的威胁,对内还存在着文化软实力“发展中”的不足、文化产业发展相对滞后等诸多问题和挑战。应对我国文化软实力发展中存在的这些问题和挑战,要首先做好以下几项工作:一是筑牢国家文化安全防线;二是提高文化传播能力和舆论引导力;三是塑造良好的国家形象;四是加快发展文化产业,激发文化创造活力。
Cultural soft power is the core factor of the country’s soft power and also a strategic focus of the socialist Chinese culture. At present, the development of China’s cultural soft power faces the threat of cultural hegemonism and cultural imperialism from the powers of the western countries. There are still many problems and challenges such as lack of cultural soft power, “under development” and lagging behind in the development of cultural industries. To tackle these problems and challenges in the development of cultural soft power in our country, we must first do the following tasks: First, to build a national culture and safety defense line; second, to enhance the capacity of cultural transmission and guidance of public opinion; and third, to create a good national image Fourth, accelerate the development of cultural industries and stimulate cultural creativity.