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2005年,全国旅游景区掀起一场“涨价风”,这不由得让人思考:中国的旅游景区发展难道还处于最低层次———价格竞争阶段吗?本文以南岳衡山寿文化节成功举办为例,分析寿文化节给衡山景区所带来的综合效益,进一步说明旅游景区深挖文化旅游节庆产品价值的效益远胜于低层次的价格竞争。同时,也站在旅游景区的角度进一步探讨寿文化节今后发展的主要方向及其突破点。
In 2005, the National Tourism Scenic Area set off a “price wind”, which can not help but make people think: China’s tourist attractions are still at the lowest level of price competition? This article to Nanyue Hengshan Shou Cultural Festival as an example , To analyze the comprehensive benefits brought by Shou Culture Festival to Hengshan Scenic Area, and to further illustrate the benefits of digging out the value of cultural tourism festivals in tourist attractions far outweigh the low price competition. At the same time, it also discusses the main directions and breakthrough points of the future development of Shouwen Culture Festival from the perspective of tourist attractions.