2月23日下午,白象集团与西藏登山队在北京达成战略协议,为其开发专用方便面产品——白象8848大骨皇。这款产品将成为西藏登山队和珠峰大本营唯一指定方便面,并且会随着2008奥运火炬第一棒一起登上珠峰。这是白象从中低档面向中高档面的转折,今后,白象不再生产1元以下的方便面。 On the afternoon of February 23, White Elephant Group and Tibet’s climbers reached a strategic agreement in Beijing to develop a dedicated instant noodle product, the White Elephant 8848. This product will be the only designated instant noodle of Mountaineering Team and Everest Base Camp in Tibet, and will mount Mount Everest along with the first Olympic torch relay in 2008. This is a white elephant from the mid-to-high-grade mid-to-high side of the transition, in the future, white elephants no longer produce less than 1 yuan instant noodles.