在激烈的市场竞争条件下,一个企业要能稳定地生存并能长足地发展,大凡要具备两个条件,一是能为市场提供好的产品;一是能有好的营销策略。用当今市场策划家们的语言来说,一要发现市场,二要会做市场。但眼下能将二者完美运作的企业经理人似乎并不多,有的擅长发现市场,但欠于开拓,有的则是能完美造势,但产品却不过硬。这样的企业案例在现实经营活动中屡见不鲜。不过也有做得好的,前不久记者到福建一家做保健品的 Under the fierce market competition conditions, a company must be able to survive steadily and be able to develop in a long-term manner. Generally, one must have two conditions. One is to provide good products for the market; the other is to have good marketing strategies. In terms of the language of today’s market planners, one must discover the market and the other must do the market. However, there are not many corporate managers who can perfectly operate the two companies at present, and some are good at discovering the market, but they are less developed and others are capable of perfection, but the products are not too hard. Such corporate cases are common in real business activities. However, there are also well done. Not long ago, reporters went to Fujian to do a health care product.