旅游从业人员的素质高低直接影响到旅游业的健康发展。旅游市场需要高素质的人才,并对人才培养模式提出新的需要。本文从加强职业道德教育、加强创新教育、突出导游技能培养、强化创业教育和实施系企合作办学形式五个方面出发阐述了我校旅游专业加强素质教育以适应市场需求的情况。 The quality of tourism practitioners directly affects the healthy development of tourism. The tourism market needs high-quality personnel, and put forward new needs for personnel training mode. This article elaborates on how to enhance quality education in order to meet the needs of the market from five aspects: strengthening professional ethics education, strengthening innovation education, highlighting the training of guide skills, strengthening entrepreneurship education and implementing the form of cooperation between enterprises and colleges.