品牌文化建设是企业文化的重要载体,是品牌驰骋市场、走向世界的文化动力。从一个企业管理工作者视角去看待企业文化与品牌文化的关系,我认为,首先,要找准企业文化的核心部位,而企业文化的核心部位就是人格文化。其次,要把人格文化内涵融入在品牌文化建设中,以此推进整体的品牌文化建设。因此,本文将围绕人格文化的属性,人格文化与品牌文化的关系作一番理论上的阐述,以此进一步说明, Brand culture is an important carrier of corporate culture, is the brand driving the market, the cultural power of the world. From a business management perspective to look at corporate culture and brand culture, I think, first of all, we must identify the core of corporate culture, and corporate culture is the core part of personality culture. Secondly, it is necessary to integrate the connotation of personality culture in the construction of brand culture, in order to promote the overall brand culture. Therefore, this article will focus on the personality of personality culture, personality culture and brand culture for a theoretical exposition, to further illustrate,