《中国经营报》是我国第一份面向市场的财经类报纸,它在报纸定位上的实践已受到广泛认可。本文通过对该报定位的分析,研究财经类报纸的定位策略,提出实行读者定位和广告客户定位,并且只有把它们紧密结合起来,才能不断满足读者以及广告客户的需求,从而有利于扩大报纸的销售量和影响力。 China Business newspaper is the first market-oriented financial newspaper in China, and its practice in newspaper positioning has been widely recognized. This paper analyzes the positioning of the newspaper, the study of financial newspaper positioning strategy, put forward the implementation of reader positioning and advertiser positioning, and only by combining them in order to continue to meet the needs of readers and advertisers, which is conducive to the expansion of newspapers Sales volume and influence.