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医药批发企业自改革开放以来如雨后春笋,迅速增加,目前全国有1.6万家从事药品批发的企业。由于无序竞争,导致近几年行业效益下滑,大面积亏损,安徽省医药商业行业亏损面达70%,一些企业达到破产或接近破产的边缘。如何在市场竞争中树立自己的优势,巩固自己的地位,是企业领导人迫在眉睫要解决的问题。从“微观经济学”的市场划分可知,医药行业属于垄断竞争行业,它的特点是:行业内企业数量
Since the reform and opening up, pharmaceutical wholesale companies have mushroomed and have rapidly increased. Currently, there are 16,000 pharmaceutical wholesalers across the country. Due to the disorderly competition, the industrial efficiency in recent years has declined, and large-scale losses have occurred. The pharmaceutical industry in Anhui has suffered a loss of 70%, and some companies have reached bankruptcy or near bankruptcy. How to establish their own advantages in the market competition and consolidate their status is an issue that business leaders must urgently solve. From the market division of “microeconomics”, we can see that the pharmaceutical industry is a monopolistic competition industry. Its characteristics are: the number of enterprises in the industry