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作为石油销售企业,密切贴近市场,重视市场调研是十分必要的。目前普遍关注的一个现象就是:消费者在加油时只根据产品标号,而不根据品牌来选择汽油,也就是说像90#汽油、97#汽油等等是没有品牌的。以广东市场为例,除了少量合资、外资加油站有部分境外汽油品牌面市而为人所认知外,
As a petroleum sales company, close to the market, pay attention to market research is very necessary. One phenomenon that is currently widespread concern is that consumers refueling only according to the product label, rather than according to the brand to choose gasoline, that is to say like 90 # gasoline, 97 # gasoline is no brand. Taking the Guangdong market as an example, in addition to a small number of joint ventures and some foreign gas stations with some overseas gasoline brands being recognized,