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2012年省级卫视一家独大的坚冰被击穿,山东卫视乘势而上,前三季度在全国网中全天各时段收视均稳居前三。亮眼的收视带来经营收益的捷报频传,去年山东卫视的广告收入飞速增长20%。杨志勇作为山东卫视副总监兼广告部掌门人,对2012年所取得的成绩只是酣然一笑。他更关注的是,2013年在卫视竞争白热化的格局中,山东卫视该如何
In 2012, a dominating ice of the provincial satellite TV was punctuated. Taking advantage of the rising momentum of Shandong Satellite TV, the first three quarters of the year ranked the top three in the national network for all time of the day. Bringing dazzling viewing results in operating profit, the advertising revenue of Shandong Satellite TV increased rapidly by 20% last year. Yang Zhiyong, deputy director of Shandong Satellite TV and advertising department head, the achievements of 2012 just sounding a smile. He is more concerned that in 2013 in the white-hot competition in the pattern, Shandong Satellite TV how