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当前的保险个人营销模式存在以下缺陷,即现有的企业文化熏陶员工并未体现以人为本、用创造收入引导员工忽视了人的情感需要、用职业规划影响员工远离个性心理实际、用执行力要求打造员工未抓住管理实质等。针对格式塔心理学的基本理论,如强调人与环境的关系和相互作用,突出人的情感、意志和人格,面对的必然是人的整体性和整体的人,提出了实现保险营销组织管理创新的基本思路为构建组织成员心理生活空间,努力体现员工的角色价值。
The current insurance personal marketing model has the following defects: the existing corporate culture does not reflect the people-oriented employees, using revenue-generating staff to ignore the emotional needs of people, using career planning to influence employees away from the psychological reality of the individual, with the implementation of the requirements to create Employees did not grasp the essence of management. For Gestalt psychology basic theory, such as emphasizing the relationship between human and environment and interaction, highlighting the human emotions, will and personality, the face of the inevitable is the integrity of people and the whole person, put forward to achieve the insurance marketing organization and management The basic idea of innovation to build organizational members of the psychological life space, and strive to reflect the staff’s role and value.