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公益广告提倡社会道德责任,关注人们的良知,提醒人们的行为规范,它充当着义务向公众宣传教育的角色,在当前社会,公益广告越来越被人们所关注。各种艺术都有通似性,《护生画集》这部画著与现代公益广告的通似性尤为微妙。我们如何从风格独特的《护生画集》中获取现代公益广告设计的创作灵感,为现代公益广告设计注入新的活力,从而更充分地体现公益内涵,更有效地传递公益精神,达到警世和教化的目的,是本文研究的主要内容。
Public service ads advocate social and moral responsibility, pay attention to people’s conscience and remind people’s code of conduct. It serves as an obligation to publicize and educate the public. In the current society, public service advertisements are getting more and more attention. A variety of art has similarities, “Nursing Painting” This painting is similar with the modern public service ads is particularly subtle. How to get the inspiration for the design of modern public service ads from the unique style of “nursing students” and how to inject new vitality into the design of modern public service advertisements so that we can more fully reflect the public interest, convey the spirit of commonweal more effectively, The purpose of this article is the main content of this study.