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医学期刊的战略管理需要一套科学的战略管理控制体系。平衡计分卡是近年来国际上普遍采用的科学的战略管理工具。本文从平衡计分卡的四个维度入手,结合《中国实用外科杂志》分析平衡计分卡对医学期刊战略管理的重要意义。
The strategic management of medical journals needs a set of scientific strategic management control system. Balanced Scorecard is a scientific and strategic management tool universally adopted in recent years. This article starts from the four dimensions of Balanced Scorecard and analyzes the significance of Balanced Scorecard to the strategic management of medical journals combined with “Chinese Journal of Practical Surgery”.