论文部分内容阅读
罗马品牌是一个绝对抢眼的现今中国新品牌。罗马品牌力争实现“多赢”策略,要让消费者,让市场,让业内人士,让时尚评论者们皆大欢喜。在如此复杂的多方博弈中间找到平衡,不失去任何一方的青睐。罗马品牌将自己的定位表现得非常清楚——为中国男士缔造由表及里的国际化的优雅时尚。意大利是个盛产优秀设计师的摇篮,所以罗马品牌成立之初就将意大利设计师招致麾下,将意式设计直接为中国消费者服务,2005年建立伊始,短短的两年时间,罗马品牌正大步走进快速增长期。2007年11月罗马品牌在中法时装陈列设计(摄影)大赛上获得店面陈列金奖。它是唯一一家荣获店面陈列金奖的企业。
The Roman brand is an absolutely eye-catching new Chinese brand. The Roman brand strives to achieve a “win-win” strategy that will allow consumers, marketers, and industry professionals to delight fashion commentators. Find balance in such a complex multi-party game without losing the favor of any one party. The Roman brand has made its position very clear - to create an internationally elegant fashion for men in China. Italy is a cradle for producing outstanding designers. So when Rome brand was established, Italian designers were invited to take the lead and Italian design was directly used for Chinese consumers. At the beginning of 2005, the Roman brand was making a big leap in just two years. Into the period of rapid growth. In November 2007, the Roman brand won a gold award for store display at the Sino-French fashion display design (photography) contest. It is the only company that has won the Gold Award for Store Display.