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弹窗广告是一种打开网站之后自动弹出的,无论点击还是不点击都会出现在用户面前的一种广告形式。随着互联网的蓬勃发展,网络弹窗已基本涵盖网站、网页游戏及播放器在内的绝大部分互联网产品,成为网上信息传播和广告推广的重要方式。与此同时,网络弹窗广告泛滥,给人们的生活和学习带来一定的影响。近日,新广告法出台了一些关于弹窗广告的法规,欲引导其朝着有利的方向发展。国家关于弹窗广告的相关指令,暗示着弹窗广告新的变革将要开始。随着新媒体影响下的受众群不断扩大,如何使弹窗广告更好地满足广大网民群体的需求,将影响了其未来的发展方向。
Pop-up ads are a form of advertisement that automatically pops up when a website is opened, whether before or not with or without clicking. With the vigorous development of the Internet, Internet pop-up screens have basically covered most of the Internet products such as websites, web games and players, and have become an important means of information dissemination and advertisement promotion on the Internet. At the same time, the proliferation of online pop-up advertisements has brought a certain impact on people’s life and learning. Recently, the new advertising law has promulgated some laws and regulations on pop-up advertisements and wants to guide them in a favorable direction. National instructions on pop-up ads suggest a new change in pop-up ads is about to begin. With the expanding audience under the influence of new media, how to make the pop-up advertisements better meet the needs of the masses of Internet users will affect their future development direction.