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研究数字媒体内容舆情分析技术可以为数字媒体内容监管措施的落实奠定坚实的物质基础,舆情分析的技术选择同舆论的传播途径是分不开的。现如今,互联网已走入千家万户,数字媒体内容在互联网上呈现出多元化和多量化的特点,为人们更加快速、准确地浏览信息提供了便利条件。随着新媒体的出现,互联网在数字媒体内容舆情分析方面的作用日益凸显。然而互联网的发展在给人们带来便捷的同时,很多弊端也日益显现出来,基于互联网的数字媒体内容舆情分析,应该有意识地趋利避害,只有不断净化网络环境,才能确保互联网数字媒体内容舆情信息的真实性、准确性和有效性,从而不断促进我国数字媒体内容舆情信息步入健康、生态、绿色发展之路。本文简析了基于互联网的数字媒体内容舆情分析系统的基本框架,并指出了舆情分析的主要内容。
Research on digital media content public opinion analysis technology can lay a solid material foundation for the implementation of digital media content regulatory measures, and the technical choice of public opinion analysis is inseparable from the media of public opinion. Nowadays, the Internet has entered millions of households. The digital media content is characterized by diversification and quantification on the Internet, which provides convenience for people to browse information more rapidly and accurately. With the advent of new media, the Internet has become increasingly prominent in the analysis of public opinion of digital media content. However, while the development of the Internet brings convenience to people, many drawbacks are increasingly revealed. Internet-based analysis of the public opinion of digital media content should be intentionally avoided and avoided. Only by continuously purifying the network environment can we ensure the public opinion of the Internet digital media content The authenticity, accuracy and validity of the information, so as to continuously push forward the public opinion information of digital media content in our country into the path of healthy, ecological and green development. This article analyzes the basic framework of Internet-based digital media content public opinion analysis system and points out the main content of public opinion analysis.