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企业文化是构建和谐企业的一种精神支撑,企业文化的建设过程贯穿于企业生产经营活动全过程。笔者以为:在企业文化建设的操作上,应该把握构建和谐提出的三个基本要求:企业文化建设要首先确立企业整体发展理念,企业文化建设的推进应着力提炼并弘扬企业精神,企业文化建设应重视展现企业形象的外在表现,即应注重确立企业标识系统。第一、确立与时俱进的企业集团发展理念,即企业集团发展思想、内部标准和主观意念。这一发展理念具有五个显著特征:主观性、稳定性、发展性、导向
Corporate culture is a spiritual support for the construction of a harmonious enterprise. The process of building corporate culture runs through the whole process of production and operation of an enterprise. The author believes that in the operation of the construction of enterprise culture, we should grasp the three basic requirements for building a harmonious construction: the construction of enterprise culture should first establish the overall development concept of the enterprise, and the promotion of the construction of enterprise culture should focus on refining and promoting the spirit of enterprise and the construction of enterprise culture Emphasis on showing the external image of corporate image, that is, should pay attention to the establishment of corporate identity system. First, establish the concept of development of enterprise groups that advance with the times, that is, the development ideas, internal standards and subjective ideas of enterprise groups. This development concept has five distinctive features: subjectivity, stability, development, orientation