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针对汽车技术服务与营销专业现状,将职业胜任力引入汽车技术服务与营销专业人才培养模式中,以提高本专业学生的职业胜任力。基于职业胜任力,提出汽车技术服务与营销专业教学改革模式,对人才培养模式、理论和实践课程体系、实验实训基地建设等进行改革和重建,加强了具有企业工作经历的高水平师资队伍建设,有效解决了专业教学中长期存在的理论与实践脱节等问题,进一步提高了学生的职业胜任力。
In view of the status quo of automotive technology service and marketing professionals, the professional competency will be introduced into the training mode of automotive technology service and marketing professionals in order to improve the vocational competence of the students. Based on the professional competency, this paper puts forward the teaching reform mode of automotive technology service and marketing, reforms and rebuilds the training model of talents, the theoretical and practical curriculum system, the construction of experimental training base, and strengthens the construction of a highly qualified teaching staff with enterprise working experience , Effectively solve the problem of long-standing theory and practice in professional teaching, and further improve the professional competence of students.