根据反不正当竞争法第二条的规定,经营者在市场交易中,应当遵循自愿、平等、公平、诚实信用的原则,遵守公认的商业道德。本案中,“米菲”注册商标经过长期使用和宣传,已经形成较高知名度和影响力。梅西斯公司系“米菲”商标注册人,其注册商标专用权应受法律保护。浙江米菲公司成立在后,作为童鞋领域的同业竞争者,应当知道具有较高知名度的“米菲”注册商标,应主动避让梅西斯公司的在先权利。但其故意将“米菲”文字作为企业字号并经营同类的鞋商品,主观上存在搭借梅西斯公司知名 According to Article 2 of the Anti-Unfair Competition Law, operators shall abide by the principles of voluntariness, equality, fairness, honesty and credibility in market transactions and observe generally accepted business ethics. In this case, after the long-term use and publicity of the registered trademark “Miffy”, it has formed a high reputation and influence. Macy’s “Mifei ” trademark registered person, its registered trademark exclusive right should be protected by law. After the establishment of Zhejiang Mifei Company, as a peer competitor in the field of children’s shoes, it should be known that Mifei, a registered trademark with a relatively high reputation, should take the initiative to evade the pre-existing rights of Messis. But its deliberate “” Miffy "text as the corporate name and the same type of shoe merchandise, there is a subjective existence known as Messis