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文化软实力是我国综合国力的重要体现,探索区域文化软实力的提升路径是当前亟待解决的问题。本文以重庆为例,提出提升重庆文化软实力的实现路径,即地域特色文化的弘扬提升城市文化影响力;城市精神和形象的塑造增强城市文化凝聚力;文化产业发展提高城市文化竞争力等,从而为区域文化软实力提升提供研究范式和方法论指导。
The soft power of culture is an important manifestation of China’s overall national strength. It is an urgent issue to explore ways to enhance the soft power of regional culture. Taking Chongqing as an example, this paper proposes ways to enhance the realization of Chongqing’s cultural soft power, that is to say, promoting the influence of urban culture through the promotion of regional special culture, shaping the urban spirit and image, enhancing the cohesion of urban culture, and developing the cultural industry so as to enhance the urban cultural competitiveness. Provide research paradigm and methodological guidance for the improvement of regional cultural soft power.