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随着社会经济的发展,连云港中小企业发展迅速,企业品牌经营意识琢步增强,并已经成为中小企业市场转型和升级的重要手段之一。虽然大多数的中小企业已经认识到企业形象在发展中的重要性,但是如何塑造企业形象?应该塑造什么样的企业形象?许多企业并不明晰。而CIS课程是专门针对企业做形象设计策划的课程,它涉及企业文化、品牌文化、市场策略与品牌定位、市场潮流与生活形态分析等多学科的交叉学科,将CIS课程进行针对性更强的教学模式调整既能解决CIS课程流于空泛的问题又能为企业和学生提供交流与实践的平台。
With the social and economic development, the rapid development of SMEs in Lianyungang, enterprise brand management consciousness Zhuo step by step, and has become an important means of SME market transformation and upgrading. Although most SMEs have recognized the importance of corporate image in their development, how do they shape their corporate image? What kind of corporate image should they create? Many enterprises are not clear. The CIS curriculum is designed specifically for corporate image design planning courses, which involves corporate culture, brand culture, market strategy and brand positioning, market trends and life forms analysis and other multidisciplinary interdisciplinary, the CIS curriculum more targeted The adjustment of teaching mode can not only solve the problems of CIS curriculum but also provide a platform for enterprises and students to exchange and practice.