其实无论是传统的15秒、30秒广告,还是这种长达数分钟的电影短片,都希望以感性的故事来吸引消费者。当消费者喜欢这个故事,间接也会喜欢这个品牌。一个好的30秒广告也能达到这样的效果,关键是这个故事能否吸引并打动消费者。事实上,消费者是被动地接受电视广告,而在网络上,诸如土豆、优酷这些视频网站都有很多好玩、幽默的内容,消费者有 In fact, whether it is the traditional 15 seconds, 30 seconds of advertising, or such a few minutes of short film, want to attract consumers with emotional stories. When consumers like this story, they also like this brand indirectly. A good 30-second ad can achieve this effect, the key is whether this story can attract and impress consumers. In fact, consumers passively accept television advertisements. On the Internet, video websites such as Potatoes and Youku have a lot of fun and humorous content. Consumers have