中国服装行业从来就不缺乏艰苦奋斗之士,20年来中国服装行业的蓬勃发展使得从业企业众多。但在品牌化经营与消费的今日,能够适应品牌化营运需求、符合消费市场购买意识、掌握品牌发展规律的服饰品牌却不多。为什么?因为不少中国服装企业缺乏一个能够适应中国消费市场现状与企业经营现状相结合的品牌标准化营运模式。 China’s garment industry has never been a lack of hard-working people, the rapid development of China’s garment industry in 20 years makes a large number of practitioners. However, in today’s brand management and consumption, able to adapt to the brand operation needs, in line with the consumer market to buy awareness, grasp the law of the development of the brand clothing brand is small. Why? Because many Chinese garment enterprises lack a can adapt to the current situation of China’s consumer market and business status of the current combination of the brand standardized operation mode.