奥林匹克赞助权是赞助商通过以现金或实物赞助奥林匹克知识产权人，从而取得的使用相关奥林匹克知识产权进行市场营销的权利，这种权利最常见的使用方式是将赞助商的形象与奥林匹克运动相联系。a．TOP计划TOP计划是国际奥委会的赞助权计划，该计划于１９８５年推出。该计划每４ Olympic Sponsorship is the sponsor’s right to use relevant Olympic intellectual property for marketing through sponsorship of Olympic intellectual property in cash or in-kind. The most common use of this right is to link the sponsor’s image with the Olympic Movement . a. TOP plan TOP plan is the International Olympic Committee sponsorship program, which was launched in 1985. The plan every 4