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当今企业间的较量不仅仅是产品的新颖,技术和服务质量的提升,还要求企业的管理、观念、定位等方面进行不断的总结和调整来适应市场的变化,包括企业形象的设计和宣传。标志设计是企业宣传的第一步,必须要以企业定位和经营理念为核心,进行系统化和统一化的设计。随着市场竞争越来越激烈,企业对标志设计的需求日益加大。因此标志设计要在企业中成功采用,不仅要符合形式美的条件,还要结合企业的内涵文化,达到个性的服务。
Today’s contest between enterprises is not only the product novelty, technology and service quality improvement, but also requires the management, concept, positioning and other aspects of enterprises continue to summarize and adjust to market changes, including corporate image design and promotion. Logo design is the first step in corporate communications, must be based on business positioning and business philosophy as the core, systematic and unified design. As competition in the market becomes more and more intense, the demand for logo design by enterprises increases. Therefore, the logo design to be successfully adopted in the enterprise, not only to meet the conditions of the United States the form, but also with the corporate culture of content, to achieve personalized service.