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案例:朱先生是某休闲食品企业与该市KA门店的业务代表,快年底时该企业为了提升某款产品的节日销量,设计了一款节日套装。由于该节日套装配备了赠品,并增加了包装容量。厂家计划以这款节日套装作为年节销售的主打品种,并以该套装与卖场争取好的进场条件。厂家的意思是希望该套装能以临时条码的身份进场,并能在自己的货架陈列。这样,不单能省去一笔可观的新品进场费用,还可以充分利用企业在卖场的陈列资源。
Case: Mr. Zhu is a snack food business and KA stores in the city’s business representatives, at the end of the year the company in order to enhance the holiday sales of a product designed a holiday set. Due to the holiday package is equipped with gifts, and increased packaging capacity. Manufacturers plan to this holiday set as the main sales of the main varieties, and the suit and store for a good entry conditions. The manufacturer’s intention is to hope that the suit can enter the temporary bar code identity, and can display their own shelves. In this way, not only can save a considerable cost of new entry into the market, you can also make full use of the display resources in the store.