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[养生堂评奖词]养生堂:概念营销和事件营销的高手养生堂一直是那些期望快速翻盘成为黑马的新锐企业效仿的榜样,养生堂总是能够在任何新进入的领域通过概念营销和事件营销快速崛起,并威胁行业领袖地位。“农夫山泉,有点甜!”“农夫果园,喝前摇一摇。”已经成为经典广告词。养生堂与媒体互动模式,对于希望快速、低成本、强势传播的企业提供了示范。学院派专家也许并不赞同养生堂的做法,重视实效的企业总是高度关注养生堂的每一次精彩“演出”。养生堂以其另类营销模式影响着中国营销。
Yangshengtang: The Master of Concept Marketing and Event Marketing Yangshengtang has been a model for those cutting-edge companies that expect to quickly turn into dark horse. Yangshengtang is always able to market through any of the concepts of marketing and event marketing Rapid rise and threat to industry leadership. “Nongfushangquan, a little sweet! ” “Nongfuguoyuan, shaking before drinking.” “Has become a classic ad. Yangshengtang and the media interactive model, for the hope that fast, low-cost, strong business communications provided a demonstration. Academic experts may not agree with the practice of Health Church, the effectiveness of the enterprise is always highly concerned about Yangshengtang every wonderful ”performance ". Yangshengtang with its alternative marketing model of marketing in China.