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本文根据对部分大型超市实施自有品牌策略的现状调查 ,提出了我国超市实施自有品牌策略的几点操作性建议。
Based on the investigation of the status quo of some self-owned brands in some large-scale supermarkets, this paper puts forward some operational suggestions on how to implement our own brand strategy in our country’s supermarkets.